Blogging has gotten bigger and bigger every day. Personally, I was never big into reading or following blogs until recently. But I have learned that blogging is a good way for businesses to keep people informed of what’s happening in within their company. The company’s website differs to its blog. Blogs are more conversations, thoughts, ideas and tips etc. whereas website it basic information.
Ken Makovsky from Forbes says “Eighty-five percent of businesses rated their company blogs as “useful,” “important” or “critical.””
Morten Rand-Hendriksen, who has very interesting insights into businesses and blogging says, “The key to great blogging is to share valuable insight and information with the world”. (you can see his insights in the video below).
Blogging helps Search Engine Optimization (SEO). This important for small businesses because the higher your site ranks when someone searches for you or your area of business, the more likely your site will be visited. When businesses have a website, a Facebook page and a blog, for example their searchability should increase in according to the type of search. When businesses blog they usually would add links within each post, and the more links you have (to a certain extent), the higher you will be in search engines. Some of these links could be sending readers to your website which will drive traffic and get your businesses message across.
Blogs are there to help build a relationship with your customers. When you visit a website you don’t get a sense of personality within the business, because who can form a connection with a list of services and products. Blogs provide the business with a voice and personality. It’s a place where they can share thoughts, ideas, experiences and emotions. This allows customers, be they current or potential, to feel as though they can have a connection with the business and in turn lead to sales. From making connections with your customers, they will begin to trust you and will see you as an expert in your field.
Thanks for popping by and having a read! Do you think what I’ve said is true or helpful in anyway? Like or leave a comment and let me know. Why not do the poll so I can see if you think blogging in businesses is a good thing. 🙂
Have any of you checked to see how many Facebook pages you have liked?
I recently checked mine and have like almost 1,000 pages! Half of them I’m not sure why?
A lot of them were because of the funny or catchy name they used or the humorous content they post.
There are thousands of pages on Facebook and a lot of them are doing it wrong. Even the obvious things like the right profile photo will make all the difference.
So here are my top 5 tips for setting up a Facebook page:
1. Customise your URL and username. In order for page to be easily found, having a good URL and username are key. Have you ever noticed on your Facebook page, your URL might have a list of numbers? This type of URL would be hard to locate as it could get lost in the thousands of other pages! I recommend that you choose a short, memorable name that represents your brand name or image. Just remember in order for you to change your username, you need to have at least 25 fans.
2. Profile and Cover Photos that fit. I know having a good profile and cover photo may seem like a simple and obvious tip, but there are several pages on Facebook that do it completely wrong. Its either a case of they use the wrong one to showcase their company or they get the dimensions right. Here is an example of a page that clearly got their profile photo wrong;
3. Privacy Settings. Making sure that your settings are correct is important. You can decide things like whether or not people can post on your page, or what genre you want, be it male or female or a certain age. Also putting a profanity setting allows you to control what people are allowed to say and what you think is acceptable.
4. Pinning posts. If you put up a post that you think is important to your page and you want to make sure that your “fans” should see it, you can pin posts so they move directly to the top of your page. It stays at the top for 7 days.
5. Use Humour. In order to get people’s attention, you need to have catchy and funny statuses. But you have to use it in the correct manner, depending on what your page is about and who your target market is. If you can make people laugh, you’ve got their attention. Remember, we get bored easily 🙂
If you think this was in anyway helpful let me know or if you need anymore tips I’d be more than happy to help!