Remarketing – Useful Marketing Tool or Cyber Stalking?

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Image from: http://evandavis.org/2012/02/remarketing-insanity/
Image from: http://evandavis.org/2012/02/remarketing-insanity/

 

Is it bad that I’m meant to be a marketer and I wasn’t even sure how to define what remarketing actually was? I guess that’s why I’m still in college right? To ask my lecturer all this and actually learn.

Anyway, remarketing is also known as “Retargeting”, which basically means that companies try and make people return to their website pages. The Business Dictionary defines it as, the action taken on by companies to reintroduce a product or service to the market in response to declining sales.

It’s a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. But is this just a marketing tool or is it slightly stalking? Some might find it creepy or strange that companies can track what you’re doing online. The image below explains exactly how it works!

Image from: https://retargeter.com/what-is-retargeting-and-how-does-it-work
Image from: https://retargeter.com/what-is-retargeting-and-how-does-it-work

Companies use Google AdWords in order to remarket. It’s known as “fishing” – catching the one that got away! For those of you who are not familiar with this, essentially it works by storing a cookie in a user’s Internet browser when they visit a website. Then, after they leave, the cookie is accessed by advertising networks to deliver graphic or text display ads to the user as they browse sites that are part of the advertising content network. Google might explain how it works, better than I can.

This is where it gets “stalkerish”. Let’s just say I was looking for a dress for example and I went onto boohoo, I saw dresses I liked but didn’t purchase till I had a look in other places. So, I leave boohoo and go on other websites, only to find, little side adverts or banner adverts saying that boohoo are offering 10% all dresses for students. What do I do? I go back to boohoo and purchase that dress I was looking at with my 10% off, simple.

Image from: http://searchengineland.com/are-you-creeping-out-your-customers-with-remarketing-98980
Image from: http://searchengineland.com/are-you-creeping-out-your-customers-with-remarketing-98980

The scary thing is, let’s say you have an iPhone or some other smart phone (the world is being over run with them), and your phone and laptop are linked with your email accounts, these websites can target you on your phone too. So if I went from the boohoo website to my phone, they would still be able to send me banner adverts to try and make a sale.

In one sense remarketing is great for businesses but customers may say different. At times customers can feel over run with advertising and will get sick of seeing the same things over and over again. People may see it as an invasion of privacy too considering they can see what your looking at all the time. But will that stop companies from doing it? No! Remarketing to them is just reminding customers to buy their products and not their competitors.
So no, you’re not going mad when you see the product you were thinking of buying, everywhere you go online!

Thanks again for stopping by, give me your thoughts on remarketing. Do you think it’s ok to do or is it slightly stalking?

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Snapchat, is it just a fad?

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Snapchat
Image From: http://bit.ly/1ta3KO7

What is Snapchat? It’s the social app, where users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. It’s currently seeing more than 400 million photos shared every day! Seen as one of the hottest mobile apps in the world, but also one of the most controversial. But is it all just a fad or will it be long lasting. Some people could give opinions on either. I mean smartphones are slowly taking over the world aren’t they?

In the beginning it was just a social thing between friends, but now it seems even businesses have hopped on the band wagon. Night clubs/Pubs in Cork City for example, the Bowery, Savoy, The Holy Cow, all provide their customers with a link to their Snapchat where they can keep in contact with them. They use this in order to keep up to date with their target market and entice them to get involved. For example, the Bowery, have been known to send snaps of the dancefloor saying, “can’t wait for you to get here”, this helps build a relationship with the customer in a way they can relate to. It’s also reminder advertising for them.
Alternatively, places like The Holy Cow, have created competitions through Snapchat, where the best snap can win prizes, such as free entry or even a free drink.

Snapchat (The Holy Cow)
Images from: http://on.fb.me/QqaFmN

 

Now, I actually asked a few of my friends about this topic, and got mixed answers. Some said it would fizzle out and people will get bored of it, others said that they love it too much to get rid of it (the typical snap addict), and more said that they can see it being turned into something similar to Instagram, where people can have the option just to view all your photos. At the moment, Snapchat already has introduced peoples “stories” option where you put up photos or videos, for all your friends to see, for 24hours only. So maybe that is the way it’s going? All I know is, hardly anyone sends a text anymore, it’s usually always a snap.

On the other hand Snapchat has gotten some bad feedback too in relation to the security of it all. Parents seem to have issues, in relation to “sexting” in the form of pictures. Although you can set a time limit on photos sent to people they can always screenshot it, even though when this happens the sender gets a warning. Snapchat have tried to put parents at ease in creating a Snapchat Guide for Parents, which goes into the detail of Snapchat works. If only they could provide better security, they probably wouldn’t have any issues.

All-in-all, Snapchat seems to have fit in well amongst all of the social media so far so I think it may last for another while, as for the rest of our lives, I’m not sure. Social media is always becoming bigger and better so something is bound to gain our interest and replace it, right?

Want to meet the Snapchat team? Watch below!

 

Once again thanks for having a read of my blog! Maybe someday we can be Snapchat friends 😀

Does your Business blog?

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Photo from: Ciera Design Blog
http://cieradesign.com/2012/12/04/why-you-should-have-a-blog-for-your-business/

Blogging has gotten bigger and bigger every day. Personally, I was never big into reading or following blogs until recently. But I have learned that blogging is a good way for businesses to keep people informed of what’s happening in within their company. The company’s website differs to its blog. Blogs are more conversations, thoughts, ideas and tips etc. whereas website it basic information.

Ken Makovsky from Forbes says “Eighty-five percent of businesses rated their company blogs as “useful,” “important” or “critical.”” 

Morten Rand-Hendriksen, who has very interesting insights into businesses and blogging says, “The key to great blogging is to share valuable insight and information with the world”. (you can see his insights in the video below).

Blogging helps Search Engine Optimization (SEO). This important for small businesses because the higher your site ranks when someone searches for you or your area of business, the more likely your site will be visited. When businesses have a website, a Facebook page and a blog, for example their searchability should increase in according to the type of search. When businesses blog they usually would add links within each post, and the more links you have (to a certain extent), the higher you will be in search engines. Some of these links could be sending readers to your website which will drive traffic and get your businesses message across.

Photo from Cogent Design
http://www.cogent-design.com/blog/b2b-benefits-of-social-media/

Blogs are there to help build a relationship with your customers. When you visit a website you don’t get a sense of personality within the business, because who can form a connection with a list of services and products. Blogs provide the business with a voice and personality. It’s a place where they can share thoughts, ideas, experiences and emotions. This allows customers, be they current or potential, to feel as though they can have a connection with the business and in turn lead to sales. From making connections with your customers, they will begin to trust you and will see you as an expert in your field.

 

Thanks for popping by and having a read! Do you think what I’ve said is true or helpful in anyway? Like or leave a comment and let me know. Why not do the poll so I can see if you think blogging in businesses is a good thing. 🙂

Tips and Tricks for Facebook!

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facebooklikeThumb

Have any of you checked to see how many Facebook pages you have liked?
I recently checked mine and have like almost 1,000 pages! Half of them I’m not sure why?
A lot of them were because of the funny or catchy name they used or the humorous content they post.

There are thousands of pages on Facebook and a lot of them are doing it wrong. Even the obvious things like the right profile photo  will make all the difference.

So here are my top 5 tips for setting up a Facebook page:

1. Customise your URL and username. In order for page to be easily found, having a good URL and username are key. Have you ever noticed on your Facebook page, your URL might have a list of numbers? This type of URL would be hard to locate as it could get lost in the thousands of other pages! I recommend that you choose a short, memorable name that represents your brand name or image. Just remember in order for you to change your username, you need to have at least 25 fans.

 

2. Profile and Cover Photos that fit. I know having a good profile and cover photo may seem like a simple and obvious tip, but there are several pages on Facebook that do it completely wrong. Its either a case of they use the wrong one to showcase their company or they get the dimensions right. Here is an example of a page that clearly got their profile photo wrong;

uncle ben's ireland

3. Privacy Settings. Making sure that your settings are correct is important. You can decide things like whether or not people can post on your page, or what genre you want, be it male or female or a certain age. Also putting a profanity setting allows you to control what people are allowed to say and what you think is acceptable.

4. Pinning posts. If you put up a post that you think is important to your page and you want to make sure that your “fans” should see it, you can pin posts so they move directly to the top of your page. It stays at the top for 7 days.

5. Use Humour. In order to get people’s attention, you need to have catchy and funny statuses. But you have to use it in the correct manner, depending on what your page is about and who your target market is. If you can make people laugh, you’ve got their attention. Remember, we get bored easily 🙂

sense of humour

If you think this was in anyway helpful let me know or if you need anymore tips I’d be more than happy to help!
😀

Out of my comfort zone!

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John Sutton (Artist)

Blogging is something I never thought I’d see myself doing. But there’s a first for everything!
I’ll just have to take it one step at a time and I hope you’re along for the ride. 🙂
I’m excited to see where it takes me both in the world of business and my personal world.
Blogging should help me in the land of marketers, I just need to get used to it, so here it goes! 😀

#NTFM #NEWBIE #BLOGGING FOR DUMMIES

Blogging Begins! :D

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This is the first blog on my digital marketing Blog!

Blogging Picture
Better marketing